Carnival of HR: Branding Edition

I'm excited to have the opportunity to host the latest edition of the Carnival of HR - the brainchild of HR blogger extraordinaire Shauna Moerke (aka HR Minion)! Below is a list of blog posts that are equal parts awesome, informative, life-changing (maybe that's a stretch), and they're all related to one of my personal favorite topics... BRANDING. Be it personal/professional branding, talent branding, or organizational branding - how we as professionals (and as workplaces) position and communicate about ourselves, our services, our skills, our workplace cultures is becoming a more and more critical component to both individual career success and the success of the great places we work. So, without further ado here are the blogs...

"How to Communicate with the Retail Employee"
Sabra Reyes (Blogging4Jobs) kicks things off with a look at how effective organizational communication relies on multiple, targeted channels that deliver the most efficiency for the message at hand while pointing out a few of the ways she and her teams have been successful over the years in getting the message out.

"The Hunt for the Pink Unicorn Starts with Your Employment Brand"
Jessica Miller-Merrell (Workology) highlights how an employment brand is the capstone in your organization's hierarchy of needs social media in recruiting and hiring with more knowledge bombs than should be legal in any one blog post. And to make it even more awesome, this post is just one in a running series of articles discussing the strategic role of social media and technology on the recruitment front. Did I mention this post is kind of awesome?

"HR Branding through Crowdsourcing"
Amit Bhagria (Young HR Manager) takes a look at how organizations can make better use of their human capital simply by being better listeners, asking the right questions, and being willing to consider new ideas - something that seems simple but is a huge challenge in many organizations.

"Old Spice: That Man Your Man Could Smell Like"
Andrew Tarvin (Humor That Works) shares an oldie but a goodie that mixes my odds on pick to play Luke Cage (should Marvel make a screen adaptation any time soonish), good natured humor, and the critical truth that effective branding centers on appropriate messaging/targeting if it has any hopes of being successful.

"Talent? What Talent?"
Anita Lettink (Visions for HR) talks about the overuse and hyperbole of the word "talent" in a world full of buzzwords and wonders what the world might be like if HR stopped, took a deep breath, and started to not just look for "talent" but actually tackled the task of finding uniquely qualified candidates for their organizations.

"Peacocking is Not Performance – Compensable Factors are Based on What You *Do*"
Rory Trotter (Something Different HR) shares why personal branding is just one small component of achieving a successful professional career. If one wants a bigger job (and higher earnings), the best thing he or she can do is perform at a high level. Self promotion is great, but there has to be substance.

"Is Your Leadership Brand What You Hope It Is?"
Chris Young (The Rainmaker Group) discusses the value of being open, striving to understand organizational culture, and working to be the leader you want to be while building a professional brand and leadership style that's embraced by those around you.

"Why You're Not Getting Hired"
Karin Hurt (Let's Grow Leaders) gives the 1-2-3 on how owning your brand and being able to tell your professional story (and telling it in the best way for each possible audience) is the key in not just landing your next job but in building an awesome career.

"500 Blog Posts on Toolbox and Celebrating My Brand!
Ian Welsh (HR Toolbox) talks about - in his 500th blog post - the opportunities presented by taking hold of your online presence and using a professional blog to bolster your network and showcase all the talent you have to offer.

Header Photo Credit: bcostin via Compfight cc

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